GRAFTON, Mass. – Heather Berube, Christine Forte and Christine Wehmann have always been Three Hip Chicks. It took a monogrammed bracelet to make it official.
The Grafton trio – Forte and Berube are sisters, Wehmann is their mother – recently relaunched their online business, Three Hip Chicks. The site specializes in what they call "preppy style for the modern girl," which boils down to a lot of monogramming.
There are bangle bracelets like the silver bracelet Berube and Forte originally snagged for Wehmann for Mother's Day back in 2005, the piece that began their monogramming empire. Their jewelry line now includes celebrity pieces by designers such as Moon and Lola, Shame on Jane, and Caja. There are monogrammed bags and towels, pillows and melamine plates, office items and notepads.
"We added a lot of new items and cleared out some things, and we did a lot of work on the website," Berube said. "Now you can see how your item will look as you choose the fonts, the colors, the patterns. It's really just a better shopping experience."
That means a lot of choices when a shopper selects her new phone, iPad or Kindle case. Phone and tech cases are new to the line since, of course, no modern preppy girl can live without a personalized case.
Overall, there are 60 product categories with thousands of options for styles, colors, patterns and fonts.
"My sister and I quit our jobs, and we've decided to go for it and make this our full-time business," Berube said. "We've come a long way since our first bracelets."